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Our team of cosmetic scientists remind us that winter is one of the most stressful seasons for hair. And it’s not just because of hats or dry air — it’s...
Jojoba oil and coconut oil aren’t interchangeable, and one isn’t inherently “better” than the other. Jojoba excels at supporting the scalp and maintaining lightweight hydration. Coconut oil strengthens and protects...
The Benefits of Marula Oil for Hair: Why This Lightweight Oil Delivers Serious Strength and Shine Marula oil has been gaining popularity in the beauty industry, but what makes it...
Small Wonder—our award-winning, powder-to-lather haircare brand—is officially launching on Anthropologie Beauty beginning August 14, 2025. Shoppers will now be able to purchase our Signature Shampoo and Signature Conditioner exclusively through Anthropologie’s...
Fall has a way of asking us to slow down and reset—and your hair feels that shift too. After months of sun exposure, salt water, chlorine, and heat styling, strands...
Our color chemists have taught us that “color-safe” isn’t a regulated term. Anyone can print it on a bottle. What actually protects hair color comes down to chemistry - how products...
True luxury is an investment, not an expenditure. Move beyond the throwaway economy and discover The Permanent Vanity—a curated world of high-performance rituals designed to be bought once and refilled...
Stop Paying for Dilution. Most luxury haircare is 80% water, meaning the ingredients you need for repair and volume are diluted before they ever touch your hair. At Small Wonder,...
Pack lighter. Wash smarter. Travel further. Explore our guide to a complete, TSA-approved travel hair kit designed for the eco-conscious jet-setter.